About

I’m a Digital Product Manager and Digital Strategist currently working at the Transport Company of Milan (LinkedIn profile). Following a summary of my work experience and education.


WORK EXPERIENCE

Digital Strategist & Project Manager for ATM, Azienda Trasporti Milanesi S.p.A. (Milan’s Transport Company)

  • Digital Product Manager of the travel planner web application “GiroMilano” and the smartphone app “ATM Milano official app” (10 years of experience):
    – Functions design, wireframes creation and UX/UI curation
    – Users usage analysis through analytics, CRM, MAS comments, real world observations and online surveys
    – Revenues focused functions/UX design, development and prioritazion
    – KPI definition and competitor analysis
    – Internal and external resources management
    – New technologies scouting
  • Project Manager of the corporate web site “Atm.it”
    – Contents management and content curation
    – Information architecture and UX/UI curation
    – Google Analytics analysis
  • Social Media Management and analysis
  • People and external agencies management plus strong collaboration skills between different sectors and at different levels
    from Feb/2008

European Continent Manager – Italian Country Manager – Milan Local Leader for Interaction Design Foundation

  • Selection, coaching and management of the European Country Managers
  • European Local Leaders (130+) support for understanding the IDF Mission, organizing events and managing social networks
  • Milan community creation and events management (3 workshops with startups; 1 workshop in collaboration with YATTA! Maker Space; 2 networking meetings)
    – contribution for the IDF global Social Media Strategy
    – creation of the Local Leaders Guide
    from Jun/2014 – Dec/2014

Founder at “Shopping in Italy – Made in Italy online shop”

  • Business idea and digital strategy
  • Contents and social media management (video/photo editing)
  • WordPress setup
  • Products selection
    from May/2012 to Jan/2014

Project manager at Adacto Srl (Web agency in Empoli, Florence)
Project management, content management, accounting in projects for Adobe, Tim, Sammontana, Toscana Promozione, Provincia di Pisa, Sysdat (8 months)
from Feb/2006 to Jan/2008

Internship at Pan Advertising (Communication agency in Rome)
Content management of “Mazdaonair,” an intranet network for Mazda local advertising (3 months)

EDUCATION
– Scrum Product Owner Accredited Certification at International Scrum Institute, 2015
– Conducting Usability Testing, at Interaction Design Foundation, 2016
– User Experience: The Beginner’s Guide at Interaction Design Foundation, 2015
– UI Design Patterns for Successful Software at Interaction Design Foundation, 2014
– Short Master in Project Management at SDA Bocconi, 2011
– Master in Human Resources and Communication at Nexint srl, 2006
– Philosophy degree at University of Catania, 2006

LANGUAGES
– Italian native speaker
– English working proficiency
– Brazilian Portuguese limited working proficiency

PERSONAL SKILLS
– Clear, direct, active and proactive
– Results oriented and relationships attentive
– Open to innovation and to the continuous improvement
– Blogger since 2005, passionate about writing
– Cars and Motorcycles lover