I'm an husband, a Digital Product Manager and an automotive enthusiast based in the Milan area. This is my personal website where I write about Digital Communication, Product Design, User Experience and Web Marketing.
I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks.
I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old Fiat 500, the incredible internal design of the Renault 4 of my neighbour and the unintelligible fashion of the Motobecane Mobyx parked in my garage.
I think that cars and motorcycles are the most impressive demonstration of the humankind power of imagination and adaptation. Imagination because who put together the technology necessary for an “autonomous run” of a 4/2 wheels object for me was an artists, not an engineer. Adaptation because driving a car or a motorcycle is one of the most complex mixture of unnatural gestures that we have on the earth.
Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board.
Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers created a single chip that can identify and translate simple gestures in effective commands even through other materials.
Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with the Italian startup Horus Technology. The main objective of the workshop was to start designing the User Interface of their product.
Horus is a device that supports visually impairedpeople like a virtual assistant. It will be positioned on normal glasses and it will interact through audio bone conduction and a manual controller with buttons. Horus will have two 5mpx cameras, a separated battery pack and it won’t rely on internet/bluetooth connections to be functional.
I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects.
Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design.
Da marzo di quest’anno, a quanto imparato fino ad oggi, ho deciso di aggiungere anche lo User Experience Design frequentando i corsi dell’Interaction Design Foundation di cui gestisco sono diventato anche l’European Continent Managaer, l’Italian Country Manager e il Milan Local Leader.
Ma perché un Digital Product Manager deve saperne di User Experience e Interaction Design?
Perché nel digitale tutto è esperienza utente e tutto è comunicazione.
A partire dalla piacevolezza dell’interfaccia, dei colori e delle immagini, fino alla semplicità di utilizzo delle funzioni, la leggibilità dei contenuti e la velocità di risposta del prodotto digitale, tutto è User Experience.
For promoting a discussion on the IDF Milan group, I analyzed the ANSA’s design and I wrote down a UX critical issues list. But first of the list, I want to declare that I never used the ANSA web site and that beyond all the critics, I think that globally they did a good job, except for the point 4.
1) The header buttons are links to different services, function and sites. They are not coherent and not really visible. They seem graphical elements.
2) The search field is not visible and could be confused with the other icons.
3) The “temi caldi” is confusing because it’s positioned in the breadcrumb position.
Please identify an example where a search box has been used in a design and outline the various stages of implementing the search box in this particular instance.
I chose as an example the amazing WordReference translation service. I use it since 2004 and I clearly know the users needs: translate.
In 2001 it didn’t have the search box focus on the home. The multiple search boxes were displayed on the left small column. There was not enough space for long words and users had to scroll the page for certain languages. Moreover the centre of the page was full of contents that were absolutely not useful for the users. Visit it on the Wayback Machine
I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never enough time.
For the Drivin’ project I’m doing an exception. I really want to transform my sheets in a real service so I decided to write a presentation to introduce my idea and searching partnerships.
First of all, what is Drivin?
– Drivin’ is a service that helps users to share car routes with their friends through the social networks
– Drivin’ is a platform e that puts in communication people that have similar transportation needs
– Drivin’ is a service that creates a new trusted Car Pooling network and puts the basis for a Neighborhood social platform
Read the full presentation on Slideshare and if you are interested, read at the end of this page.
I’m searching for someone that can help me to develop Drivin’.
If you are a freelance coder or a company, contact me!
We can collaborate for building something socially meaningful and that could become a StartUp.
PS I really believe in this project and I don’t care about the intellectual property. I trust in the web knowledge sharing and in the execution. If someone will copy Drivin’, it will never be the same of what I designed 🙂
Are you one of the last desperate Google Reader users like me?
Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think.
I work in digital communication and I’ve three different accounts that I use for my personal branding, for the Transport Company of Milan online buzz, and for the Shopping in Italynews hunting and social monitoring.
Is Google reader enough for me? No it isn’t!
For my job I need an application that browse, save, organize, discover, edit and share contents on my social media and with my social media team.
Does Google reader have all these feature? No it doesn’t, so stop crying and being romantic!
The Google Reader closure gave me the opportunity to think about my feed reader perfect tool. I thought to all my needs as a social media manager, as a project leader and as entrepreneur. Ironically I understood that I don’t need a simple reader, but a Corporate Content Aggregation and Management Application.