thinking digital

Category Design

Articles about Design

Il problema del numero civico nelle app di navigazione

Quando progetto app e siti per la navigazione, cerco sempre di fare in modo che le ricerche degli utenti siano sempre veloci, efficienti e corrette. Per esperienza, anche come utente finale, la ricerca dell’indirizzo è un momento molto critico nell’utilizzo… Continue Reading →

Tesla Model 3 agile car development framework

When I wrote about the Tesla Model 3 I focused on design , infotainment system and its pre-order success. Today indeed I write about the production approach that, reading the recent news about skipping the beta testing, is going to… Continue Reading →

The led headlight innovation by Mercedes-Benz Concept A Sedan

Looking at the recent Mercedes-Benz Concept A Sedan, I was impressed by the led headlamps colour. At first I thought that it was only a show car like other concept at the Auto Shanghai Motor Show, but then its design… Continue Reading →

“Featured contents” function design for instant messaging apps

Recently I studied IM Bots, but unfortunately every time that I experienced them on a Facebook Messenger I felt unsatisfied. Bots and AI are for sure the personal assistants of the future, but we must wait for their evolution and… Continue Reading →

Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors…. Continue Reading →

Chatbots are contents, not conversations

After my first post about Facebook Messenger Bots, I continued my research because I understand the importance of Chatbots and Instant Messaging apps. Following a transcription of the presentation that I published on Slideshare. The assumptions from where I started… Continue Reading →

Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas… Continue Reading →

Tesla Model 3 design and market success

Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly… Continue Reading →

How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that: Essential: 82% of drivers would not consider buying a car without a radio Dominant: 75% of all in-car listening is… Continue Reading →

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors… Continue Reading →

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very… Continue Reading →

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the… Continue Reading →

How to design for visual impaired people

This is the post that I wrote after the event “Design beyond design boundaries” for the Milan’s group of the Interaction Design Foundation. Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with… Continue Reading →

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and… Continue Reading →

Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design. Dopo quasi 10 anni di esperimenti oggi sono… Continue Reading →

Interaction Design related terms definitions

During the first Interaction Design Foundation Milan Chapter event, the group decided to define the most important interaction design related terms. I started to approach professionally this field of Digital Communication a few months ago, but I care about User… Continue Reading →

ANSA’s site UX critical issues

March 26th the news agency ANSA launched its new web site (read the article in Italian). For promoting a discussion on the IDF Milan group, I analyzed the ANSA’s design and I wrote down a UX critical issues list. But… Continue Reading →

WordReference search box evolution

  During the Interaction Design Foundation course, I answered this question: Please identify an example where a search box has been used in a design and outline the various stages of implementing the search box in this particular instance. I… Continue Reading →

The Drivin’ project

I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never… Continue Reading →

Designing my new Google Reader

Are you one of the last desperate Google Reader users like me? Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think. I work in digital communication and… Continue Reading →

Google Play replaces Android Market solving a branding problem

Searching for the word play on the Oxford Dictionary I found: – verb [no object] engage in activity for enjoyment and recreation rather than a serious or practical purpose: – noun [mass noun] 1activity engaged in for enjoyment and recreation,… Continue Reading →

Foursquare switch to OpenStreetMap and simplify the access to the open data

On Wednesday February 29th, the bissextile day of 2012, Foursquare announced on his blog the switch from Google Maps to OpenStreetMaps. I hope that this transition will help the open source/data world like never before. This is the first time that an Open… Continue Reading →

Facebook content management systemification

The most recent statistics speak about 800 million of Facebook active users. Zuckemberg and his staff are implementing the platform improving functions, mobile, and interactions among users and the rest of the web (like, fan, follow etc). Looking at my… Continue Reading →

The touchable future

Google and Microsoft are restyling the interfaces of a lot of their products and web sites. They are fighting in the office automation market, in the cloud services and in the mobile. Obviously they’ve different approach and different corporate images, but I… Continue Reading →

A project for a kitchen applicance

I love my job and I love especially new challenges. In these months I did a lot of interviews and every time I prepared a little digital communication project to demonstrate that I studied the company and that I’m proactive…. Continue Reading →

© 2020 Antonio Patti — Powered by WordPress

Theme by Anders NorenUp ↑