thinking digital

Category Digital Communication

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Cars digital experience analysis and some ideas

The digital displays position Looking at most of the cars that are being produced worldwide, I recognized 5 different position schemas for the cockpit and the infotainment display, not considering other displays of more luxury cars. Schema 1: cockpit in… Continue Reading →

Il problema del numero civico nelle app di navigazione

Quando progetto app e siti per la navigazione, cerco sempre di fare in modo che le ricerche degli utenti siano sempre veloci, efficienti e corrette. Per esperienza, anche come utente finale, la ricerca dell’indirizzo è un momento molto critico nell’utilizzo… Continue Reading →

The navigation apps street number problem

When I design navigation apps and sites I always think how to keep users researches fast, efficient and correct. In my experience, even as common user, the address research is a real complex phase for two main reasons: 1) Typing… Continue Reading →

Improving passengers behaviour using nudge theory

In the article The Amazing Psychology of Japanese Train Stations the author writes about the nudge theories strategies adopted by the West Japan Railways for improving good passengers behaviours and decreasing suicides. With 13 billions of passengers per year, the… Continue Reading →

Migliorare i comportamenti dei passeggeri del trasporto pubblico con la nudge theory

Nell’interessante articolo The Amazing Psychology of Japanese Train Stations si parla delle tecniche adottate dalla West Japan Railways per limitare i comportamenti scorretti dei passeggeri e per diminuire i suicidi utilizzando la nudge theory di Richard Thaler. Con 13 miliardi… Continue Reading →

Google monetizzerà le auto autonome come sta già facendo col web

Google ha iniziato a lavorare sulle auto autonome nel 2009 e nel 2016 ha creato un’azienda indipendente chiamata Waymo. Ad oggi Google è anche la prima compagnia ad aver messo in strada mezzi con livello di autonomia 4 ed anche… Continue Reading →

How ​Google wants monetize self-driving cars like it already monetizes Internet

Google has started its self-driving project in 2009 and in 2016 it funded a completely new company called Waymo. Google today is one of the first company that put on the road level 4 autonomous vehicles and that says to have… Continue Reading →

La responsabilità educativa degli YouTuber e la nuova “Modalità con Restrizioni” di YouTube

Internet in tutte le sue varie forme è parte della mia vita da quasi 20 dei miei 35 anni. Lo uso, lo osservo e ci lavoro quotidianamente, approfondendo a volte cose molto lontane dai miei interessi e dalla mia fascia… Continue Reading →

“Featured contents” function design for instant messaging apps

Recently I studied IM Bots, but unfortunately every time that I experienced them on a Facebook Messenger I felt unsatisfied. Bots and AI are for sure the personal assistants of the future, but we must wait for their evolution and… Continue Reading →

Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors…. Continue Reading →

Chatbots are contents, not conversations

After my first post about Facebook Messenger Bots, I continued my research because I understand the importance of Chatbots and Instant Messaging apps. Following a transcription of the presentation that I published on Slideshare. The assumptions from where I started… Continue Reading →

Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas… Continue Reading →

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors… Continue Reading →

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very… Continue Reading →

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the… Continue Reading →

How to design for visual impaired people

This is the post that I wrote after the event “Design beyond design boundaries” for the Milan’s group of the Interaction Design Foundation. Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with… Continue Reading →

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and… Continue Reading →

Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design. Dopo quasi 10 anni di esperimenti oggi sono… Continue Reading →

Interaction Design related terms definitions

During the first Interaction Design Foundation Milan Chapter event, the group decided to define the most important interaction design related terms. I started to approach professionally this field of Digital Communication a few months ago, but I care about User… Continue Reading →

ANSA’s site UX critical issues

March 26th the news agency ANSA launched its new web site (read the article in Italian). For promoting a discussion on the IDF Milan group, I analyzed the ANSA’s design and I wrote down a UX critical issues list. But… Continue Reading →

WordReference search box evolution

  During the Interaction Design Foundation course, I answered this question: Please identify an example where a search box has been used in a design and outline the various stages of implementing the search box in this particular instance. I… Continue Reading →

The Drivin’ project

I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never… Continue Reading →

Designing my new Google Reader

Are you one of the last desperate Google Reader users like me? Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think. I work in digital communication and… Continue Reading →

Twitter closes to the third part applications

On 29th of June Ryan Roslansky wrote about the Twitter import in LinkedIn. He was really clear and direct writing: Consistent with Twitter’s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today. Ryan wrote that… Continue Reading →

Google Play replaces Android Market solving a branding problem

Searching for the word play on the Oxford Dictionary I found: – verb [no object] engage in activity for enjoyment and recreation rather than a serious or practical purpose: – noun [mass noun] 1activity engaged in for enjoyment and recreation,… Continue Reading →

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