thinking digital

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The navigation apps street number problem

When I design navigation apps and sites I always think how to keep users researches fast, efficient and correct. In my experience, even as common user, the address research is a real complex phase for two main reasons: 1) Typing… Continue Reading →

Improving passengers behaviour using nudge theory

In the article The Amazing Psychology of Japanese Train Stations the author writes about the nudge theories strategies adopted by the West Japan Railways for improving good passengers behaviours and decreasing suicides. With 13 billions of passengers per year, the… Continue Reading →

How ​Google wants monetize self-driving cars like it already monetizes Internet

Google has started its self-driving project in 2009 and in 2016 it funded a completely new company called Waymo. Google today is one of the first company that put on the road level 4 autonomous vehicles and that says to have… Continue Reading →

Tesla Model 3 agile car development framework

When I wrote about the Tesla Model 3 I focused on design , infotainment system and its pre-order success. Today indeed I write about the production approach that, reading the recent news about skipping the beta testing, is going to… Continue Reading →

The led headlight innovation by Mercedes-Benz Concept A Sedan

Looking at the recent Mercedes-Benz Concept A Sedan, I was impressed by the led headlamps colour. At first I thought that it was only a show car like other concept at the Auto Shanghai Motor Show, but then its design… Continue Reading →

“Featured contents” function design for instant messaging apps

Recently I studied IM Bots, but unfortunately every time that I experienced them on a Facebook Messenger I felt unsatisfied. Bots and AI are for sure the personal assistants of the future, but we must wait for their evolution and… Continue Reading →

The biggest problem of the level 3 self-driving cars are the drivers

I’m following the evolution of the self-driving technologies with a lot of interest. Many automotive companies say that by 2020/2022 they will commercialize autonomous cars that will reach the level 4 or 5 of the SAE International Automated Driving standards…. Continue Reading →

Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors…. Continue Reading →

Chatbots are contents, not conversations

After my first post about Facebook Messenger Bots, I continued my research because I understand the importance of Chatbots and Instant Messaging apps. Following a transcription of the presentation that I published on Slideshare. The assumptions from where I started… Continue Reading →

Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas… Continue Reading →

Tesla Model 3 design and market success

Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly… Continue Reading →

What kind of car Generation Z will buy?

A research conducted by Cox Automotive for two of the biggest car shopping and research websites in the US, Autotrader and Kelley Blue Book, describes the purchasing intention of the Generation Z. Generation Z is composed by young that are actually between 12… Continue Reading →

Drivin’ – Car Pooling and Neighbourhood social platform

Drivin‘ is a Car Pooling and Neighbourhood social platform that I designed almost three years ago for sharing car’s rides with people that have similar transportation needs, and for creating a trusted network for empowering the local sharing economy. I presented the… Continue Reading →

How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that: Essential: 82% of drivers would not consider buying a car without a radio Dominant: 75% of all in-car listening is… Continue Reading →

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors… Continue Reading →

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very… Continue Reading →

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the… Continue Reading →

How to design for visual impaired people

This is the post that I wrote after the event “Design beyond design boundaries” for the Milan’s group of the Interaction Design Foundation. Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with… Continue Reading →

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and… Continue Reading →

Interaction Design related terms definitions

During the first Interaction Design Foundation Milan Chapter event, the group decided to define the most important interaction design related terms. I started to approach professionally this field of Digital Communication a few months ago, but I care about User… Continue Reading →

ANSA’s site UX critical issues

March 26th the news agency ANSA launched its new web site (read the article in Italian). For promoting a discussion on the IDF Milan group, I analyzed the ANSA’s design and I wrote down a UX critical issues list. But… Continue Reading →

WordReference search box evolution

  During the Interaction Design Foundation course, I answered this question: Please identify an example where a search box has been used in a design and outline the various stages of implementing the search box in this particular instance. I… Continue Reading →

The Drivin’ project

I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never… Continue Reading →

Designing my new Google Reader

Are you one of the last desperate Google Reader users like me? Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think. I work in digital communication and… Continue Reading →

Twitter closes to the third part applications

On 29th of June Ryan Roslansky wrote about the Twitter import in LinkedIn. He was really clear and direct writing: Consistent with Twitter’s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today. Ryan wrote that… Continue Reading →

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