Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas Thoms and “Facebook’s grand plan to simplify your life is off to a rough start”Continue reading “Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants”

Tesla Model 3 design and market success

Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly what happened in the automotive industry and what kind of innovation is really bringing theContinue reading “Tesla Model 3 design and market success”

What kind of car Generation Z will buy?

A research conducted by Cox Automotive for two of the biggest car shopping and research websites in the US, Autotrader and Kelley Blue Book, describes the purchasing intention of the Generation Z. Generation Z is composed by young that are actually between 12 and 17 years old. For the automotive industry they are evaluated 3.2 trillion of dollarsContinue reading “What kind of car Generation Z will buy?”

Drivin’ – Car Pooling and Neighbourhood social platform

Drivin‘ is a Car Pooling and Neighbourhood social platform that I designed almost three years ago for sharing car’s rides with people that have similar transportation needs, and for creating a trusted network for empowering the local sharing economy. I presented the project many times to many developers and Startup events but as usual, being just an idea,Continue reading “Drivin’ – Car Pooling and Neighbourhood social platform”

How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that: Essential: 82% of drivers would not consider buying a car without a radio Dominant: 75% of all in-car listening is to the radio, even in modern cars Frequent: 84% always or mostly listen to theContinue reading “How important is the Radio in your car? Radioplayer and BBC research”

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors that can interpret imput like natural voice commands, objects movements, touch and hand free, etc.Continue reading “In-ear headphones touch gestures concept”

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old FiatContinue reading “The inspiring “Driving Paradox””

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers createdContinue reading “Google’s project Soli – An Android feature and an industrial machineries innovation”

How to design for visual impaired people

This is the post that I wrote after the event “Design beyond design boundaries” for the Milan’s group of the Interaction Design Foundation. Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with the Italian startup Horus Technology. The main objective of the workshop was to start designingContinue reading “How to design for visual impaired people”

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and manage an ecommerce like Shopping in Italy; I can film videos like these; I canContinue reading “Why a Digital Product Manager must be skilled in User Experience Design?”