thinking digital

Category Onfline

Posts about Onfline Communication

The biggest problem of the level 3 self-driving cars are the drivers

I’m following the evolution of the self-driving technologies with a lot of interest. Many automotive companies say that by 2020/2022 they will commercialize autonomous cars that will reach the level 4 or 5 of the SAE International Automated Driving standards…. Continue Reading →

Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors…. Continue Reading →

Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas… Continue Reading →

What kind of car Generation Z will buy?

A research conducted by Cox Automotive for two of the biggest car shopping and research websites in the US, Autotrader and Kelley Blue Book, describes the purchasing intention of the Generation Z. Generation Z is composed by young that are actually between 12… Continue Reading →

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors… Continue Reading →

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very… Continue Reading →

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and… Continue Reading →

The Drivin’ project

I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never… Continue Reading →

Foursquare switch to OpenStreetMap and simplify the access to the open data

On Wednesday February 29th, the bissextile day of 2012, Foursquare announced on his blog the switch from Google Maps to OpenStreetMaps. I hope that this transition will help the open source/data world like never before. This is the first time that an Open… Continue Reading →

Facebook content management systemification

The most recent statistics speak about 800 million of Facebook active users. Zuckemberg and his staff are implementing the platform improving functions, mobile, and interactions among users and the rest of the web (like, fan, follow etc). Looking at my… Continue Reading →

The touchable future

Google and Microsoft are restyling the interfaces of a lot of their products and web sites. They are fighting in the office automation market, in the cloud services and in the mobile. Obviously they’ve different approach and different corporate images, but I… Continue Reading →

Foursquare, the antisocial network

  This Sunday I signed up on Foursquare even if probably I should have signed some years ago. Honestly I’ve never have an account because I hate to subscribe web services that I don’t need, and I didn’t need it… Continue Reading →

A project for a kitchen applicance

I love my job and I love especially new challenges. In these months I did a lot of interviews and every time I prepared a little digital communication project to demonstrate that I studied the company and that I’m proactive…. Continue Reading →

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