Improving cars climate controls using vocal assistants

Usability of new cars digital screens is a safety and CX problem. On my “Cars digital experience analysis” article I already listed the main functions that should be always accessible while driving. Today I’ll focus on climate controls that in some cars are disappearing for economic and style reasons. They are indeed really expensive toContinue reading “Improving cars climate controls using vocal assistants”

Cars digital experience analysis and some ideas

Digital cockpits and infotainment screens are becoming one of the most important components of modern cars interior. As automotive enthusiast and digital professional I’ve always looked at them as a painter look at a white canvas. Their design indeed could influence the customer experience as much as electric motors are already doing in all theContinue reading “Cars digital experience analysis and some ideas”

The navigation apps street number problem

When I design navigation apps and sites I always think how to keep users researches fast, efficient and correct. In my experience, even as common user, the address research is a real complex phase for two main reasons: 1) Typing mistakes caused by complex street names, sometimes even in languages that users don’t know. InContinue reading “The navigation apps street number problem”

Improving passengers behaviour using nudge theory

In the article The Amazing Psychology of Japanese Train Stations the author writes about the nudge theories strategies adopted by the West Japan Railways for improving good passengers behaviours and decreasing suicides. With 13 billions of passengers per year, the Japan’s railway network is famous for its punctuality and for the stations overcrowding. As everybodyContinue reading “Improving passengers behaviour using nudge theory”

How ​Google wants monetize self-driving cars like it already monetizes Internet

Google has started its self-driving project in 2009 and in 2016 it funded a completely new company called Waymo. Google today is one of the first company that put on the road level 4 autonomous vehicles and that says to have driven 3.5 million of autonomous kilometers in public roads. In the autonomous vehicles arena thereContinue reading “How ​Google wants monetize self-driving cars like it already monetizes Internet”

Tesla Model 3 agile car development framework

When I wrote about the Tesla Model 3 I focused on design , infotainment system and its pre-order success. Today indeed I write about the production approach that, reading the recent news about skipping the beta testing, is going to be assimilated to the agile software development framework.

The led headlight innovation by Mercedes-Benz Concept A Sedan

Looking at the recent Mercedes-Benz Concept A Sedan, I was impressed by the led headlamps colour. At first I thought that it was only a show car like other concept at the Auto Shanghai Motor Show, but then its design was so evolutive that I understood that Daimler was introducing and testing a relevant designContinue reading “The led headlight innovation by Mercedes-Benz Concept A Sedan”

The biggest problem of the level 3 self-driving cars are the drivers

I’m following the evolution of the self-driving technologies with a lot of interest. Many automotive companies say that by 2020/2022 they will commercialize autonomous cars that will reach the level 4 or 5 of the SAE International Automated Driving standards. Below the table that is commonly adopted by all the automotive industry. Download the pdfContinue reading “The biggest problem of the level 3 self-driving cars are the drivers”

Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors. Designing the autonomous bus user experience is a complex task: for first because self-driving buses will serve the traditionalContinue reading “Self-driving bus service models and passengers User Experience”

Tesla Model 3 design and market success

Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly what happened in the automotive industry and what kind of innovation is really bringing theContinue reading “Tesla Model 3 design and market success”