Self-driving bus service models and passengers User Experience

In the last months automotive world is talking a lot about autonomous and self-driving vehicles both for private and public transportation. During my day researches one day I found the exciting call for collaboration for Olli, the self-driving vehicle produced by Local Motors. Designing the autonomous bus user experience is a complex task: for first because self-driving buses will serve the traditionalContinue reading “Self-driving bus service models and passengers User Experience”

Tesla Model 3 design and market success

Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly what happened in the automotive industry and what kind of innovation is really bringing theContinue reading “Tesla Model 3 design and market success”

What kind of car Generation Z will buy?

A research conducted by Cox Automotive for two of the biggest car shopping and research websites in the US, Autotrader and Kelley Blue Book, describes the purchasing intention of the Generation Z. Generation Z is composed by young that are actually between 12 and 17 years old. For the automotive industry they are evaluated 3.2 trillion of dollarsContinue reading “What kind of car Generation Z will buy?”

Drivin’ – Car Pooling and Neighbourhood social platform

Drivin‘ is a Car Pooling and Neighbourhood social platform that I designed almost three years ago for sharing car’s rides with people that have similar transportation needs, and for creating a trusted network for empowering the local sharing economy. I presented the project many times to many developers and Startup events but as usual, being just an idea,Continue reading “Drivin’ – Car Pooling and Neighbourhood social platform”

How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that: Essential: 82% of drivers would not consider buying a car without a radio Dominant: 75% of all in-car listening is to the radio, even in modern cars Frequent: 84% always or mostly listen to theContinue reading “How important is the Radio in your car? Radioplayer and BBC research”

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old FiatContinue reading “The inspiring “Driving Paradox””

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers createdContinue reading “Google’s project Soli – An Android feature and an industrial machineries innovation”

The Drivin’ project

I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never enough time. For the Drivin’ project I’m doing an exception. I really want to transform my sheetsContinue reading “The Drivin’ project”