Internet has already posted a lot about the new Tesla Model 3. I want to say something since the launch’s day, but first to start writing down this post, I read dozens of articles and their comments for understanding exactly what happened in the automotive industry and what kind of innovation is really bringing the Model 3.
Why Model 3 is a design success?
Tesla built an incredible brand. Tesla is the youngest automotive company that consumers remember like the older and biggest ones like Toyota, Wolkswagen, Nissan, BMW or Daimler. But unlike them, Tesla made the miracle of giving a desirability aura to electric vehicles and it did it not only making fast, efficient and advanced vehicles, but even having the courage to revolutionize the design of its (future) best-selling model.
Generation Z is composed by young that are actually between 12 and 17 years old. For the automotive industry they are evaluated 3.2 trillion of dollars by 2020, so it’s really interesting to understand what they will look into their future cars.
The most important insights that I read are:
92% wants to own a car
they don’t care a lot about style and design
they remind some old-fashioned brands like Ford, Chevrolet and Honda for their solidity
they care more about saving money (in the purchase and running costs) than in saving the environment
they care more about safety than infotainment
they’d like to have autonomous vehicles for increasing security, but they don’t trust in that technology at all
they’ll buy a car in a car dealer, not online
Looking with attention the slide where the generations are described, I found some new interpretative keys of the Gen Z’s purchase intentions.
Drivin‘ is a Car Pooling and Neighbourhood social platform that I designed almost three years ago for sharing car’s rides with people that have similar transportation needs, and for creating a trusted network for empowering the local sharing economy.
I presented the project many times to many developers and Startup events but as usual, being just an idea, nobody cared about it. Actually I abandoned the desire of developing the service because the concept was realized by many many other startups, plus some big companies like Lyft with its Lift Lyne. I sincerely don’t know if these apps are having the success that a service like this should merit. The Instant Car Pooling (or ride sharing) is the real alternative to the private car and to the public transportation but the security issues, the business model and the critical mass needed for creating a real instant service are really big challenges.
By the way, I’m proud that a 3 years old project is still actual and has a lot of potential. All the world’s Transportation Authorities together with the car manufacturer (and Google and Apple) are looking forward for creating the mobility pattern of the future. Not only because of the pollution or the metropolitan congestion, but because cities and citizens have changed their concept of mobility. Because thank to the social networks we have lost anonymity and we trust more one to each other (we know that we are monitored). Because we don’t like to lose time and money for daily commutes. Because we trust that technology could do things that we don’t like to do.
I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks.
I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old Fiat 500, the incredible internal design of the Renault 4 of my neighbour and the unintelligible fashion of the Motobecane Mobyx parked in my garage.
I think that cars and motorcycles are the most impressive demonstration of the humankind power of imagination and adaptation. Imagination because who put together the technology necessary for an “autonomous run” of a 4/2 wheels object for me was an artists, not an engineer. Adaptation because driving a car or a motorcycle is one of the most complex mixture of unnatural gestures that we have on the earth.
Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board.
Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers created a single chip that can identify and translate simple gestures in effective commands even through other materials.
I love to design even if I don’t know how to develop my projects because I can’t code. I’ve hundreds of sheets full of ideas, functional requirements and wireframes, but writing them down is really time consuming and I’ve never enough time.
For the Drivin’ project I’m doing an exception. I really want to transform my sheets in a real service so I decided to write a presentation to introduce my idea and searching partnerships.
First of all, what is Drivin?
– Drivin’ is a service that helps users to share car routes with their friends through the social networks
– Drivin’ is a platform e that puts in communication people that have similar transportation needs
– Drivin’ is a service that creates a new trusted Car Pooling network and puts the basis for a Neighborhood social platform
Read the full presentation on Slideshare and if you are interested, read at the end of this page.
I’m searching for someone that can help me to develop Drivin’.
If you are a freelance coder or a company, contact me!
We can collaborate for building something socially meaningful and that could become a StartUp.
PS I really believe in this project and I don’t care about the intellectual property. I trust in the web knowledge sharing and in the execution. If someone will copy Drivin’, it will never be the same of what I designed 🙂