Cars digital experience analysis and some ideas

Digital cockpits and infotainment screens are becoming one of the most important components of modern cars interior. As automotive enthusiast and digital professional I’ve always looked at them as a painter look at a white canvas. Their design indeed could influence the customer experience as much as electric motors are already doing in all theContinue reading “Cars digital experience analysis and some ideas”

The navigation apps street number problem

When I design navigation apps and sites I always think how to keep users researches fast, efficient and correct. In my experience, even as common user, the address research is a real complex phase for two main reasons: 1) Typing mistakes caused by complex street names, sometimes even in languages that users don’t know. InContinue reading “The navigation apps street number problem”

Chatbots are contents, not conversations

After my first post about Facebook Messenger Bots, I continued my research because I understand the importance of Chatbots and Instant Messaging apps. Following a transcription of the presentation that I published on Slideshare. The assumptions from where I started my reasearch are: Users don’t want conversations. Users want pertinent and timely contents within theContinue reading “Chatbots are contents, not conversations”

Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants

Reading on the web the new Facebook Messenger’s Bots reviews I confirmed my idea: human language is still too complex to understand by any kind of Artificial Intelligence (AI). Read “I Tried Shopping on Facebook Messenger. It Didn’t Go Well” by Lukas Thoms and “Facebook’s grand plan to simplify your life is off to a rough start”Continue reading “Facebook Messenger’s Bots are direct, customizable and automated communication channels, not personal assistants”

In-ear headphones touch gestures concept

During the last years I developed a strange professional syndrome. Everytime I use an object I analyze usability and functions trying to learn or imaging improvements. Today the interaction between humans and machines is powered by all kind of sensors that can interpret imput like natural voice commands, objects movements, touch and hand free, etc.Continue reading “In-ear headphones touch gestures concept”

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old FiatContinue reading “The inspiring “Driving Paradox””

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers createdContinue reading “Google’s project Soli – An Android feature and an industrial machineries innovation”

How to design for visual impaired people

This is the post that I wrote after the event “Design beyond design boundaries” for the Milan’s group of the Interaction Design Foundation. Last Saturday September 20th, IDF Milan organized its 4th event “Design beyond visual boundaries” in collaboration with the Italian startup Horus Technology. The main objective of the workshop was to start designingContinue reading “How to design for visual impaired people”

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and manage an ecommerce like Shopping in Italy; I can film videos like these; I canContinue reading “Why a Digital Product Manager must be skilled in User Experience Design?”

Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design. Dopo quasi 10 anni di esperimenti oggi sono in grado di creare e gestire un ecommerce come Shopping in Italy, girare e montareContinue reading “Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?”