Cars digital experience analysis and some ideas

Digital cockpits and infotainment screens are becoming one of the most important components of modern cars interior. As automotive enthusiast and digital professional I’ve always looked at them as a painter look at a white canvas. Their design indeed could influence the customer experience as much as electric motors are already doing in all theContinue reading “Cars digital experience analysis and some ideas”

I 10 principi per la mobilità condivisa e la vivibilità delle città

Durante i miei approfondimenti sul tema della mobilità condivisa ho trovato questi dieci principi che ho deciso di tradurre perché trovo si tratti di una sintesi interessante e un fonte di ispirazione per tutti coloro i quali lavorano nel settore del trasporto e dell’urbanistica. Sul sito Shared Mobility Principles potete trovare gli originali. Pianifichiamo insiemeContinue reading “I 10 principi per la mobilità condivisa e la vivibilità delle città”

Google monetizzerà le auto autonome come sta già facendo col web

Google ha iniziato a lavorare sulle auto autonome nel 2009 e nel 2016 ha creato un’azienda indipendente chiamata Waymo. Ad oggi Google è anche la prima compagnia ad aver messo in strada mezzi con livello di autonomia 4 ed anche l’unica a dire di aver percorso 3,5 milioni di “chilometri autonomi” in strade pubbliche. NelContinue reading “Google monetizzerà le auto autonome come sta già facendo col web”

How ​Google wants monetize self-driving cars like it already monetizes Internet

Google has started its self-driving project in 2009 and in 2016 it funded a completely new company called Waymo. Google today is one of the first company that put on the road level 4 autonomous vehicles and that says to have driven 3.5 million of autonomous kilometers in public roads. In the autonomous vehicles arena thereContinue reading “How ​Google wants monetize self-driving cars like it already monetizes Internet”

The biggest problem of the level 3 self-driving cars are the drivers

I’m following the evolution of the self-driving technologies with a lot of interest. Many automotive companies say that by 2020/2022 they will commercialize autonomous cars that will reach the level 4 or 5 of the SAE International Automated Driving standards. Below the table that is commonly adopted by all the automotive industry. Download the pdfContinue reading “The biggest problem of the level 3 self-driving cars are the drivers”

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old FiatContinue reading “The inspiring “Driving Paradox””

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers createdContinue reading “Google’s project Soli – An Android feature and an industrial machineries innovation”