Cars digital experience analysis and some ideas

Digital cockpits and infotainment screens are becoming one of the most important components of modern cars interior. As automotive enthusiast and digital professional I’ve always looked at them as a painter look at a white canvas. Their design indeed could influence the customer experience as much as electric motors are already doing in all theContinue reading “Cars digital experience analysis and some ideas”

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects. After almost 10 years of experiences, today I can setup and manage an ecommerce like Shopping in Italy; I can film videos like these; I canContinue reading “Why a Digital Product Manager must be skilled in User Experience Design?”

Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design. Dopo quasi 10 anni di esperimenti oggi sono in grado di creare e gestire un ecommerce come Shopping in Italy, girare e montareContinue reading “Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?”

Facebook content management systemification

The most recent statistics speak about 800 million of Facebook active users. Zuckemberg and his staff are implementing the platform improving functions, mobile, and interactions among users and the rest of the web (like, fan, follow etc). Looking at my friends, my relatives and my collagues, I think that Facebook is not only a socialContinue reading “Facebook content management systemification”

The touchable future

Google and Microsoft are restyling the interfaces of a lot of their products and web sites. They are fighting in the office automation market, in the cloud services and in the mobile. Obviously they’ve different approach and different corporate images, but I think that there’s a convergent vision in their plans. Look at Gmail, Greader, Gmap, G+, YouTubeContinue reading “The touchable future”

A project for a kitchen applicance

I love my job and I love especially new challenges. In these months I did a lot of interviews and every time I prepared a little digital communication project to demonstrate that I studied the company and that I’m proactive. I didn’t found any new job so I think that I’ll not repeat this approach,Continue reading “A project for a kitchen applicance”