Cars digital experience analysis and some ideas

Digital cockpits and infotainment screens are becoming one of the most important components of modern cars interior. As automotive enthusiast and digital professional I’ve always looked at them as a painter look at a white canvas. Their design indeed could influence the customer experience as much as electric motors are already doing in all theContinue reading “Cars digital experience analysis and some ideas”

Tesla Model 3 agile car development framework

When I wrote about the Tesla Model 3 I focused on design , infotainment system and its pre-order success. Today indeed I write about the production approach that, reading the recent news about skipping the beta testing, is going to be assimilated to the agile software development framework. In the last days I read manyContinue reading “Tesla Model 3 agile car development framework”

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks. I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old FiatContinue reading “The inspiring “Driving Paradox””

Google’s project Soli – An Android feature and an industrial machineries innovation

Soli is a Google’s Project that enable users to interact with digital devices without touching them. Nothing really new, except for the hardware technology that concentrates everything in one small “piece of sand” on the electronic device board. Using the same “approach” that is already used by dolphins, whales and bats, the Google researchers createdContinue reading “Google’s project Soli – An Android feature and an industrial machineries innovation”

Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design. Dopo quasi 10 anni di esperimenti oggi sono in grado di creare e gestire un ecommerce come Shopping in Italy, girare e montareContinue reading “Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?”