Quando progetto app e siti per la navigazione, cerco sempre di fare in modo che le ricerche degli utenti siano sempre veloci, efficienti e corrette. Per esperienza, anche come utente finale, la ricerca dell’indirizzo è un momento molto critico nell’utilizzo… Continue Reading →
When I design navigation apps and sites I always think how to keep users researches fast, efficient and correct. In my experience, even as common user, the address research is a real complex phase for two main reasons: 1) Typing… Continue Reading →
I’m an happy husband and a digital professional with 14 years of experience in on-line communication. I live in Vigevano and my daily job at the Transport Company of Milan is designing digital products and contents that convert in sales and customer satisfaction.
For reaching these results I focus on data analytics, interaction design, contents optimization and my instinct for making things easy to use and understand.
On antoniopatti.it I write in English and Italian about Digital Communication, Product Design, Automotive, Transportation and User Experience.