Are you one of the last desperate Google Reader users like me?
Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think.
I work in digital communication and I’ve three different accounts that I use for my personal branding, for the Transport Company of Milan online buzz, and for the Shopping in Italynews hunting and social monitoring.
Is Google reader enough for me? No it isn’t!
For my job I need an application that browse, save, organize, discover, edit and share contents on my social media and with my social media team.
Does Google reader have all these feature? No it doesn’t, so stop crying and being romantic!
The Google Reader closure gave me the opportunity to think about my feed reader perfect tool. I thought to all my needs as a social media manager, as a project leader and as entrepreneur. Ironically I understood that I don’t need a simple reader, but a Corporate Content Aggregation and Management Application.
I hope that this transition will help the open source/data world like never before. This is the first time that an Open Source project can be improved simply using an easy, known and fun application like Foursquare.
The first change reason they considered for is the economic one. Last October Google announced that more than 25,000 map loads per day had to be paid with the Google Premier API. Thor Mitchell wrote that this change affected just 0.35% of world’s websites, but for that small amount of people the prices plans were really high.
Ed Freyfogle of Nestoria had the same 4SQ experience and solved the problem in the same “open way”. In his post he wrote strong words about the commercial attitude of the Google’s employee that represent the real value of the map services for web and mobile.
Unfortunately Google’s sales process was not good. Having agreed to a time for a call, the sales rep missed the appointment with no warning, instead calling me 45 minutes late. It was quickly obvious he had done no research whatsoever about our service, what we do, or even where (in which countries) we do it. He was unable to explain the basics of the new charging regime – for example, what exactly is a “map-view”, telling me instead to “ask your developers”. Finally he quoted a price to continue using Google Maps (just on nestoria.co.uk, one of eight countries we operate in) that would have bankrupted our company.
On the Foursquare post comments are focused on the bad OSM mapping information of cities like New Mexico and Sao Paulo, while some Russian countries are mapped better than Google Map. What does it mean?
Civil earth mapping is still generally incomplete according to the entity that promote it. Google Map is focused on commercial scope because it works on advertising and business applications. OpenStreetMap is focused on the openness of its platform, but depends totally from the users. The advanced digital users like the russians 🙂
Unfortunately the paradox is that the Google Map success is due to his easy personalization and integration on the web. Everyone can build a little map or can add his company on it. Using Google Map gives the sense of openness that is not real!
When users put datas on Google Map give their information to BigG that first tracks our profiles, and then filsl its local databases. Ok, it gives us a a great map service, but this is not open, its a business product that users are building with their datas and a strong usage.
If I were in OpenStreetMap I focus on little instruments to facilitate access to the map instruments. For example the maps for personal web sites, small applications for mobile and so on. Untill companies will be forced to consider OMS as a Google Map alternative just for economic reasons, the OMS project probably will not fill the mapping holes of his atlas.
Open Source and Open Data should be easy end fun.
Foursquare has the unique occasion to spread an open source project that need to be filled with users, gamification, badges, specials and so on. Foursquare could even innovate his system developing a personal reality mapping function that goes beyond the simple check-in system. Users could build their onf maps using the 4SQ mobile technology mixed to the OSM map framework, and then they could open ecommerce corners or sell local adv.
Google and Microsoft are restyling the interfaces of a lot of their products and web sites. They are fighting in the office automation market, in the cloud services and in the mobile. Obviously they’ve different approach and different corporate images, but I think that there’s a convergent vision in their plans.
Look at Gmail, Greader, Gmap, G+, YouTube playlist and Chrome Start page design. They are really minimal and full of rectangular function buttons. All these functions seem to be designed to be touched, not only clicked. Imagine to use these web apps from a tablet or on a desktop with a big touch screen. It’s cool!
Once I touched my 17’ monitor thinking to write a new mail because I had the hands far from the mouse, and for me was instinctive touching the monitor.
See the little gallery of the new Google UI
The same approach is recognizable in the Windows Phone and the new Metro interface of Win8, even if they are not comparable with the Google products. Microsoft is rectangularizing the start pages, not the internal applications/menus, but I’m writng about style and about the explicit differentiation from Apple with its rounded and confusing buttons.
Even the new Nokia Lumia 800 is differentiating from iPhone 4s using strong angles like the Mango interface. Love it!
Following a little gallery of the new Microsoft design approach.
I’m not a designer, but I think to be an heavy and careful user of Internet.
I think that Google is trying to reach a good interaction of its products from the touchable web with HTML5. Doing this it’s accidentally playing with Microsoft that is developing a new OS that in one core (Win 8 ) is designing three coherent UIs thanks to Metro interface and Mango.
I really think that in the future we’ll have a lot of touchable monitor in laptops and desktops, in one hand for the the decreasing costs, in another for our new interaction patterns. If you touch your smartphone while you are travelling on the bus, why you shouldn’t touch your office monitor reading a presentation or a document?
Anyway, I think that we are really running towards a future of touchable interfaces distributed in consumer devices like pc, tablets, smarphones, and professional devices like totem, interactive tables and whiteboars.
I’m pretty sure even that when we’ll have the perfect touch interface, someone will remember about Kinect, the real killer application in the Microsoft’s portfolio. Take a tour in Channel9. Here hundreds of users are experimenting the power of the body control, while Microsoft relased new SDKs and in the next year even the commercial use of Kinect. Simply great!
I’d like to design an application that uses the natural movements for the classic web applications. I’ll post it here, so check it out!