On 29th of June Ryan Roslansky wrote about the Twitter import in LinkedIn. He was really clear and direct writing:
Consistent with Twitter’s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today.
Ryan wrote that this decision is due to the new Twitter strategies that focus on the “consumption experience” improvement.
The same day Michael Sippey wrote on the Twitter developer Blog:
we’re hard at work building tools that make it easy for developers to build common Twitter features into their own sites in a simple and consistent way.
This support the new expanded Tweets annouced on the 13th of June on the Twitter Blog. The new function consists on the embedding of external sites contents directly on the Twitter home feed. In this way users can read a full article of the NY Times or comment an exclusive WWE image directly on Twitter.
Obviously these expanded tweets are a revenue source for Twitter that is searching to find the right way to monetize its success.
After a lot of year of Twitter client clones, the company want to cut their server reasources for third part application increasing the interactions between Twitter and web contents, or between surfers and contents sites through Twitter.
What about the social media instruments connected to Twitter?
What about the Twitter cross posting on Facebook and Tumblr?
What about the Twitter login on Disqus and many other web/mobile apps?
Are they doing the right move? I hope yes, because the Twitter failing strategies could be a fail for all the digital economy that can’t monetize contents. If I don’t wrong YouTube is still losing money.
For my Twitter use and needs they should improve the multi account performances and the ashtag management. They can’t expect to become a full content aggregator because people use Twitter because won’t read more than 140 character. If they fill my twitter feed of long contents, I’ll not appreciate it.
I applied to the Seedcamp selection with TwitReporter, an application for the pay per tweet and the ashtag management. I’ve just started developing it with my dear friend Chiara de Caro, but now we’ll wait a while to understand the Twitter strategies, but if someone is interested in, you can find me here 🙂